The American Red Cross ( saw this strategy drive rapid results with their #PerfectGift campaign, and easily met their fundraising goal.ДЄ вЂ Flock to UnlockвЂ™ promotion adds an element of urgency to your calls to action. Spelling out the word вЂњretweetвЂќ in your request makes your followers 12 to 23X more likely to re-share your message. ItвЂ™s important to activate your follower base and enlist their help in growing your presence. Now you have content worth sharing, and youвЂ™ve begun connecting with people whom youвЂ™d like to share it. Steering and leading an event conversation in real-time is exceedingly valuable вЂ“ and worth paying for. Twitter is the medium of choice for discussing ongoing events. Throughout the campaign, well-timed tweets captured a key moment and made it easy to share messages and emotions.Д«y paying to promote the most important messages, ObamaвЂ™s campaign owned the conversation at crucial points in the election. Barack ObamaвЂ™s 2012 Presidential re-election campaign set a new standard for the use of social media to build consensus and drive action. Twitter capitalizes on the immediacy of events and can exponentially amplify the buzz of contests. Why people follow brands on Twitter (multiple responses allowed) | 4. Your brand stands to benefit from associating with reputable commentators, and youвЂ™re laying groundwork for potential collaboration and reciprocal sharing. Their voice is amplified, and yours legitimized. Using a management dashboard for Twitter like TweetDeck, identify thought-leaders in your industry, and retweet meaningful content theyвЂ™re sharing. Strategy: Search/rank service to identify thought-leadersДЄnother way to capitalize on ongoing conversations is to retweet relevant content. Whatever your focus, joining in on a tweetup, story or other hashtagged event is a great way to meet your ideal followers where theyвЂ™re gathering. A more serious account may publish reasoned comments on #healthcare during a televised address. If youвЂ™re a social commentator, lifestyle brand or comedian, you might cultivate a following live-tweeting #downtonabbey. Pick conversations that your Twitter followers вЂ“ and your brand вЂ“ would care about, and join in the discussion. Comment on relevant news/tweetsД¬ommenting on relevant news, trending topics, and various other happenings on Twitter injects your voice into an ongoing conversation. Increase this likelihood by scheduling multiple posts for a particular piece of content.

Using a tweet-scheduling service like Buffer puts your content in front of your audience when theyвЂ™re most likely to see it. Twitter is of-the-moment, but the majority of your followers will not be checking Twitter 24/7. No need to belabor that point, however, less widely-understood is the value of sharing this content multiple times. If you want people to follow and share what you publish, you need to publish content worth sharing. Strategy: Sharing content repeatedly, Buffer

Read on for nine actions you can take to optimize your Twitter presence in these three categories and gain valuable followers.

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